Is your bathroom brimming with legions of barely-used lotions
and potions that neither delight nor deliver? Are you bewildered by the marketing hyperbole (and unpronounceable ingredients) you come across while browsing never-ending beauty aisles?
Coop Seineyonne was born when two skin care obsessives grew frustrated by the all-too-often condescending messaging (and underwhelming offerings) they came across throughout the beauty industry. Having invested in innumerable ineffective creams and disappointing serums, Jess and Lex both vowed to boycott bathroom cabinets full of hollow promises (and wasted pounds).
– Choose products with minimal or eco-friendly packaging.
– Look for brands that use recycled or biodegradable packaging materials.
– Consider purchasing products in bulk to reduce overall packaging waste.
– Choose beauty products that offer refill options to minimize packaging waste.
– Many brands now offer refill stations for popular products.
– Opt for products with natural and organic ingredients.
– Look for products with sustainably sourced ingredients to support ethical practices.
– Choose products from brands that do not test on animals.
– Look for cruelty-free certifications and labels on packaging.
– Consider making some of your beauty products at home using simple and natural ingredients.
– DIY options reduce the need for packaging and can be cost-effective.
"One day Jessica and I decided to analyse our bathroom beauty stash and tot up the cost of the quarter-used products we’d wasted our hard-earned money on (I dare you to try it!). For me, this amounted to just shy of £900, which provided the 'shove' we required to start on our quest to curate a beauty Hall of Fame: our own authoritative treasure trove of products that our customers could trust."
Aside from eliciting squeals of delight when it arrives at CPSYE (a sure-fire sign that we’re on to a winner), it also has to exceed all our expectations (and often shift the goalposts altogether). These are the products you will. not. be. parted from – the jars you dutifully decant, the tubes you scissor open and the bottles you store upside down to ensure you don’t waste a single drop. Firm fixtures of make up artists’ kits, you’ll find these formulas jealously guarded backstage at fashion weeks and photoshoots, and also in the bathrooms of the AAA-List who choose these products for love (not money). Staggeringly efficacious, these do ‘what they say on the tin’ and then some… the only thing they will not do is disappoint.
VOGUE MAGAZINE
